Customer success manager average salary

However, how do your employees know what customers want and need? Especially when only a few of them get the chance to directly interact with customers. Even frontline workers, like customer service agents, only interact with customers who are focused on individual, short-term needs.

In many cases, it's necessary to hire someone whose job is to understand your customer base and focus on solving long-term needs. For most businesses, this person is called the customer success manager, or CSM.

In this post, we'll discuss what a customer success manager is, what skills are needed to be an effective customer success manager, and how this position benefits a business over time.

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Customer Success Manager

A customer success manager guides customers through the sales process into the support phase. Rather than functioning as a customer support agent, CSMs form a direct relationship with customers and provide them with timely value propositions. This helps customers grow and achieve goals while simultaneously strengthening their relationship with the business.

Think of the CSM as a mentor for your customers. They explain the sales process and ensure everything runs smoothly after a purchase. If customers have a question, they can directly ping their CSM and work with them to resolve any pressing issues.

While the main job of a CSM is to build relationships, this involves performing a variety of tasks for your customer success team. In the next section, we'll list a few of these functions, as well as provide the skills needed to execute them properly.

What Does a Customer Success Manager Do?

The main responsibilities of a CSM are covered in the job description below.

Customer Success Manager Job Description

A customer success manager works with customers to ensure they're receiving the tools and support needed to achieve their goals. This includes advising them on buying decisions and onboarding new users after purchase. CSMs have an in-depth understanding of the customer's needs and are responsible for communicating common customer behaviors to the sales, marketing, and product teams.

From pre-sales to post-purchase, CSMs complete a variety of tasks and create a mutually-beneficial relationship with your customers. Take a look at a few of those responsibilities in the section below.

6 Responsibilities of a Customer Success Manager

1. Advocate for the company.

Since a CSM works one-on-one with customers, they have an opportunity to significantly influence your customer base. They act as personal cheerleaders for your business explaining to customers why you can meet their specific needs. This positive reputation will not only keep your customers satisfied, but it will also encourage them to refer their friends.

2. Onboard new customers.

Onboarding is one of the biggest priorities for CSMs. That's because it's extremely important to educate customers on how to use your product. Onboarding should focus on features they need to learn, based on the projects they aim to complete. This way, they can get up to speed as fast as possible and be one step closer to achieving their goals.

3. Follow up on renewals.

The job of the CSM is to create loyal, repeat customers instead of one-time users. This is why renewals are key for this position. CSMs should keep track of customer product expiration dates — whether they be monthly, quarterly, or annually — and follow up with customers to renew their contracts. Without following up, you risk potential churn which impacts your customer retention rates.

4. Encourage upsells and cross-sells.

Another way to increase a customer's lifetime value is through upselling and cross-selling. CSMs are dedicated to fulfilling customer goals, which creates an opportunity to introduce premium products and services. When customers are ideal for an upgrade, CSMs can meet with them to explain why the additional purchase will be helpful. Since your CSM will have a rapport with the customer, they'll be more likely to trust your team's advice.

5. Build relationships between customers and the support team.

There are some questions customers will have that aren't the responsibility of the CSM. Technical issues, minor product problems, and basic business questions should be geared towards your customer support team. CSMs should foster a relationship between customers and support, making it easier for users to solve small or short-term problems.

6. Be the voice of the customer.

As someone who works directly with customers, a CSM should feel responsible for advocating their needs. They need to have an in-depth understanding of customer likes and dislikes about your products, which can be discovered through surveys, reviews, referrals, and more. CSMs should organize, analyze, and share this information with other departments to ensure your company's decisions always consider the voice of the customer.

Now that we know what a customer success manager does, let's review the skills needed to be an effective CSM.

Top Customer Success Manager Skills

  1. Customer-First Mindset
  2. Communication
  3. Relationship Management
  4. Industry Knowledge
  5. Problem Solving
  6. Managing Expectations
  7. Empathy
  8. Active Listening
  9. Teaching/Mentoring
  10. Technical Skill
  11. Reading and Writing
  12. Strategic Planning
  13. Time Management
  14. Data Integration
  15. Persuasiveness
  16. Project Management
  17. Creative Thinking
  18. Cross-Selling and Upselling

The following section has been segmented into two categories: skills that are essential to the customer success manager position and skills that are nice to have but won't necessarily make or break your career in customer success.

Necessary Customer Success Manager Skills

Below are the skills that you will definitely need to be a successful CSM.

1. Customer-First Mindset

Like any customer service job, the customer should always be at the forefront of your attention. Their success equals your success, and the more you can invest in their needs and goals, the more successful you’ll be in this position.

2. Communication

Customer success is all about proactive communication. The sooner you let the customer know about their opportunities to improve, the more likely you are to earn their trust and ensure their success. 

Part of this is being able to communicate effectively as well. If you can’t clearly define why a customer should do something or purchase a particular product, they’ll be skeptical of your intentions and will likely pass on the opportunity.

3. Relationship Management

Relationship management refers to how you interact with customers over time. Most customer success managers have ongoing relationships with their customers, unlike frontline reps who typically work on one issue with one customer at a time, then move on to the next. As a CSM, even if you solve one problem for a customer, you need to be prepared for the next roadblock that comes their way.

4. Industry Knowledge

It’s hard to earn your customers’ trust if you don’t know anything about their business or workflow. The more you understand the industry your customers are a part of, the more you’ll be able to relate to their needs and goals. This will also help you come up with creative solutions that are unique to the customer’s situation as well as their business.

5. Problem Solving

As a customer success manager, you’re viewed as an excellent problem solver. Customers look to you to solve their issues and clear roadblocks that challenge their success. In this role, you’ll need to think on your feet and provide solutions that satisfy both short- and long-term needs.

6. Managing Expectations

Part of being a problem solver is managing expectations. While you certainly want to meet every need the customer has, there are going to be scenarios where this isn’t possible. When this does happen, you need to manage the customer’s expectations so they don’t feel let down by the solution you’ve provided.

7. Empathy

Empathy is a core component of any customer service role. The more you can relate to what your customers are going through, the easier it will be to identify effective solutions. Even if you don’t have any experience in their industry or role, you need to be capable of understanding the emotions that customers are feeling when they reach out to you.

8. Active Listening

Active listening is the practice of listening to what your customers have to say then repeating it back to them in their own words to show you understand what they meant. Active listening builds rapport with customers because it shows that you genuinely care about their success and understand the frustration or confusion they’re going through.

9. Teaching/Mentoring

Oftentimes, the customer success manager is viewed as the product expert. Since you represent the company, you should know its products inside and out and be able to teach others how to use them as well. The best teachers can effectively communicate advice in a way that’s easy to understand, interesting to hear about, and relevant to the listener.

10. Technical Skill

Similar to the point above, it’s not just enough to understand your company’s products; You need to have a feel for all of the products your customers are using in their day-to-day work as well. This will give you a sense of their workflow and how you can help them utilize your company’s products to their fullest potential.

11. Reading and Writing

This one might seem obvious, but hear me out. Most CSMs aren’t working face-to-face with customers — unless you count Zoom. Most of the time, you’re emailing back and forth with customers and occasionally hoping on a call to talk through high-priority items. With the bulk of the communication being done via email, your reading and writing skills need to be proficient in order to be successful.

12. Strategic Planning

The best CSMs not only teach customers how to use their products, but also how to use the company’s products to achieve a short- or long-term goal. 

Take HubSpot, for example. Our customer success managers don’t just teach you how to use HubSpot, they ask about your marketing campaigns and your sales strategies, and they think critically about how HubSpot’s products fit into those processes. 

Not every product is used in the same way, and often how a customer uses a product depends on their unique needs. As a CSM, your job is to identify the larger goals that customers are working towards and provide ideas for how they can use your products to achieve them.

13. Time Management

In a perfect world, you would only have to work with one customer at a time. But, most customer success teams deal with multiple customers simultaneously, and CSMs are typically responsible for managing several accounts all at once. This means you need to manage your time effectively and be capable of multitasking. After all, you don’t want a customer to feel like you’re spending all of your time with another client, and that their success doesn’t mean as much to you.

While these are the skills that you absolutely need to succeed in a customer success role, let's look at some advanced skills that aren't necessary, but definitely nice to have.

Advanced Customer Success Manager Skills

14. Data Integration

We get it. If you’re like me, you got into customer success because you’re not a math whiz. The idea of crunching numbers and creating spreadsheets isn’t typically your cup of tea, but it could be the skill you need to convince a customer that a potential solution will benefit their business. It’s hard to argue with data, and the more you can use it to back your reasoning, the more likely customers are to trust you.

15. Persuasiveness

You would think that customers are eager to talk to their CSMs. In reality, some are skeptical and believe their customer success manager is really just a sales or marketing rep in disguise. 

In this role, you may work with a customer who often pushes back against your advice. In which case, it helps to have some persuasion skills that can sway the customer onto your side. Once you show them that your solution is the right way to go, they’ll start to trust you more. 

16. Project Management

Since you’re working with multiple customers simultaneously, you’ll need to manage several projects at once. Remember, your customers likely don’t know each other, so they don’t really care that you were working with another customer when you missed a deadline. Their project is what’s most important to them and staying on top of deadlines shows that you’re as invested in their goals as they are.

17. Creative Thinking

Not every problem is going to have an obvious answer. Sometimes you’ll need to get creative to find a solution that works for your customer. Part of this is knowing your customer’s resources and what they want to accomplish. Once you have an idea of what you can use to solve the problem, it becomes easier to identify creative solutions.

18. Cross-Selling and Upselling

As a CSM, you’re certainly not a sales rep. Your job isn’t to close deals or promote products, but rather guide customers to success. 

Sometimes, however, a customer can’t succeed without a particular product or service. If they have to pay for that solution, the CSM is one of the best people available who can convince them that this purchase is worthwhile. After all, you know your customer’s needs inside and out, so you can explain how that product or service is the missing link for their success.

If you're considering a career as a customer success manager, or thinking of hiring one for your business, take a look below to see what the average salary is for this position.

Customer Success Manager Salary

Here is the average salary for a customer success manager in the United States according to three sources: Glassdoor, Payscale, and Indeed.

  • According to Glassdoor, the national average salary for a customer success manager in the United States is $81,414. This salary can range from about $55,000 on the low end to about $126,000 on the high end.
  • According to Payscale, the average salary for a customer success manager in the U.S. is $69,699. This salary rangees from about $48,000 on the low end to about $110,000 on the high end.
  • According to Indeed, the average salary for a customer success manager in the U.S. is $61,660. This salary rangees from about $55,000 on the low end to about $85,000 on the high end.

There are some roles that are very similar to the customer success manager. These roles have the same responsibilities and description, but just a different title.

Let’s review some of those roles as well as their salaries below.

Customer Success Specialist Salary

According to Glassdoor, the average salary for a customer success specialist in the United States is $51,573. This salary can range from about $33,000 on the low end to about $81,000 on the high end.

Customer Onboarding Manager Salary

According to Glassdoor, the average salary for a customer onboarding manager in the United States is $49,105. This salary can range from about $30,000 on the low end to about $81,000 on the high end.

Senior Customer Success Manager Salary

According to Glassdoor, the average salary for a senior customer success manager in the United States is $95,689. This salary can range from about $63,000 on the low end to about $145,000 on the high end.

Client Onboarder Salary

According to Glassdoor, the average salary for a client onboarder in the United States is $90,551. This salary can range from about $63,000 on the low end to about $145,000 on the high end.

Customer Success Operations Specialist Salary

According to Glassdoor, the average salary for a customer success operations specialist in the United States is $77,632. This salary can range from about $49,000 on the low end to about $122,000 on the high end.

Customer Experience Manager Salary

According to Glassdoor, the average salary for a customer experience manager in the United States is $53,355. This salary can range from about $30,000 on the low end to about $96,000 on the high end.

Becoming a Customer Success Manager

At the end of the day, the best customer success managers simply care about their customers. They know what their customers are working on, what goals they have, and what they hope to achieve with the company's products.

Armed with this information, CSMs foster short- and long-term success by pitching new ideas for how customers can use their products and solving problems before the customer even knows they're there.

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Sours: https://blog.hubspot.com/service/customer-success-manager

How much does an Customer Success Manager make in the United States? The average Customer Success Manager salary in the United States is $59,090 as of September 27, 2021, but the range typically falls between $50,790 and $71,290. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target. 

Take just three simple steps below to generate your own personalized salary report

Step 1 of 3

Understand the total compensation opportunity for a Customer Success Manager, base salary plus other pay elements

Average Base Salary

Core compensation

 

 

 

Average Total Cash Compensation

Includes base and annual incentives

 

 

 

These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Customer Success Manager in the United States. The base salary for Customer Success Manager ranges from $50,790 to $71,290 with the average base salary of $59,090. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $54,090 to $83,390 with the average total cash compensation of $64,690.

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What is an Average Customer Success Manager Salary?

customer success manager salary

Before we dive into a Customer Success Manager’s pocket, let us have a bird’s eye view of what a CSM does? A Customer Success Manager is responsible for maintaining customer loyalty and retaining customers as long as they can. They do whatever is best needed for a company and ensure that all the customers are satisfied with it.

If you are wondering how do they go about it, it can vary quite a bit depending upon the industry they are in, but their work is mostly dependant on the customer building ability and leading a dedicated team. The Customer Success Industry generally continues to heat up with other industries over a common concern of adding new positions on a regular basis.

As per the latest research reports obtained from LinkedIn and the State of the Customer Success Profession for 2019, it is revealed that the Customer Success Manager’s role is one of the fastest expanding and most demanding jobs.

If you are already a part of the industry, you might be wondering how your current salary stacks up against the average paychecks. Or just in case, you are new and are thinking about starting a career in the above business, you would have begun researching how good, bad, or ugly will the gross salary square off to. Fortunately, here, we have pulled average CSM salaries from across the globe, subjected to a lot of variable elements, and then bring you a tentative salary bar.

The Average CSM Salary in Different Geographies: 

For this, the software which has been used to garner such colossal information were LinkedIn, Indeed, PayScale, and Glassdoor. It looks pretty appealing and you have nothing to fear as the field continues to grow and thrive. There is no better time to boost your credentials or launch your career in the industry as a CSM.

One more thing you need to note in mind is that, when looking at the salary numbers, remember that many factors contribute to the same. This will vary from geographies, the size of the company, years of experience, and the growth rate of the industry.

Also, note that the cost of living is yet another crucial factor that cannot be given a backseat. The cost of living differs from geographies to geographies. Simply put, a lower salary can go further in a city that has a lesser cost of living.

1. The United States of America

The average salary in the United States jumps somewhere around $80,000 to $85,000 per year. Here is a state-wise look at the same:

salary in united states
  • Texas: $95,000 – $100,000
  • New York: $85,000 – $90,000
  • Chicago, Washington, and Minneapolis: $75,000 – $80,000
  • Denver & Atlanta: $70,000 – $75,000
  • Austin: $65,000 – $70,000

2. United Kingdom

The base salary in the United Kingdom is about £40,000 on an annual note. However, do the states take it a slight notch up or a notch down? let us find out. Here are some of the average CSM salaries in the UK:

salary in UK
  • London Area: £28,000 – £70,000
  • Oxford Area: £28,000 – £73,000
  • Guildford Area: £26,500 – £64,100
  • Reading Area: £26,800 – £77,800

3. Australia

The average base salary of a Customer Success Manager in Australia is around AU$81,500 – AU$82,300 per year. Here are some of the state-wise salary insights in Australia:

salary in Australia
  • Sydney Area: A$60,000 – A$1,40,000
  • Melbourne Area: A$66,700 – A$1,48,000
  • Brisbane Area: A$55,000 – A$1,55,000

4. India

The tentative average CSM salary in India hovers around ₹8,20,000 to ₹10,20,000 per year. Now, this may vary from state to state due to multiple reasons. Here are the some of the average salaries of some of the most popular Indian states in a year:

salary in India
  • Greater Bengaluru: ₹9,50,000 – ₹10,00,000
  • Mumbai Metropolitan: ₹10,00,000 – ₹10,20,000
  • Greater Delhi: ₹8,00,000 – ₹8,20,000
  • Greater Hyderabad: ₹9,50,000 – ₹9,80,000

5. Canada

In Canada, the average CSM salaries hover around CA$59,000 TO CA$70,000 per year. Here are some of the rough estimates state-wise in Canada:

salary in Canada
  • Toronto Area: CA$46,300 – CA$1,05,000
  • Vancouver Area: CA$ 41,200 – CA$80,000
  • Montreal Area: CS$38,300 – CA$97,800
  • Ottawa Area: CA$49,600 – CA$86,000

6. Brazil

The average CSM salary in Brazil is about R$125,000 – R$140,000. Here is a statistical figure that shows how the CSM’S salary goes hand-in-hand with the amount of experience received in Brazil.

salary in brazil

7. France

For France, the average Customer Success Manager’s annual salary is around €32,000 to €46,500. Here is an insight about the country capital:

salary in France
  • Greater Paris Region: €30,000 – €65,000

How to maximize your salary as a Customer Success Manager

1. Negotiation

Be it any job that you wish to switch on to, trust me, salary negotiation is something you need to be affirmative about. If your current CTC is let’s say, ‘X,’ ask for a decent amount of raise, like 10-15%. You can always negotiate this before accepting.

Nonetheless, note that the raise you ask for should not be exorbitant. Asking something like 50-60% can look unreasonable and might stand in the way of you cracking the position. On the other side, 10-15% seems nominal and reasonable as well. This will positively affect your bottom line while coming across as fair and just.

2. Bulletproof Research

No matter how easy the interview be, you must do your part of the research before you head in. Take help from websites like LinkedIn, Indeed, or Glassdoor and in no time, you will get a fair enough idea on what to expect, how much to negotiate and how low or high is the given salary away from the ones in the existing standard.

3. Discussions and Certifications

Further, you may also be a part of the salary discussion and talk to people about what is the going rate for someone who is in your role and location. But before you barge into all the discussion, interviews, or salary negotiations. One thing I would personally recommend is getting certified. Yes, you heard that right!

Getting certified is crucially important in this business. You will always have an upper hand above the rest of your competitors with a certified course in ‘How to become a successful CSM’ or by acquiring a Customer Success Manager Certification can also make your application stand out from the rest of the resumes.

And during the interview, remember to highlight your worth. Sell your credentials as much as possible. Talk about your achievement, and how you have made a difference in your previous companies. Prove your talent and accomplishments. Elucidate on the differences you can make in going forward in the company and most importantly, how the company can benefit from the same.

Nevertheless, remember to do this with a professional tone. Bragging about how you won the lemon race in 3rd grade would cut a sorry impression. Keep it as professional, neat, and concise as possible.

That’s a Wrap

It goes without saying, a company depends a lot on the Customer Success Manager. As it is the CSM who is the fulcrum of contact between a company and a customer, you need to know how to put a direct influence on the customer journey, which would aid in carving out higher revenue for your business and better ROI.

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Sours: https://www.smartkarrot.com/resources/blog/what-is-an-average-customer-success-manager-salary/

Average Customer Success Manager Salary

$69,825
Avg. Base Salary (USD)

The average salary for a Customer Success Manager is $69,825

EXPLORE BY:

What is the Pay by Experience Level for Customer Success Managers?

An entry-level Customer Success Manager with less than 1 year experience can expect to earn an average total compensation (includes tips, bonus, and overtime pay) of $55,190 based on 173 salaries. An early career Customer Success Manager with 1-4 years of experience earns an average total compensation of $64,923 based on 3,360 …Read more

What Do Customer Success Managers Do?

Simply put, customer success managers are responsible for customer-retention and do whatever they can to ensure that a company's current customers are satisfied with their products or services. How they go about this can vary quite a bit depending upon the industry, but their work is always based on relationship-building, strong communication skills, and the ability to lead a team.

Customer success managers serve as liaisons between a company's upper management and customers, and as the first …Read more

Customer Success Manager Tasks

  • Act as point-of-contact for customers, advocating for their interests and giving voice to their feedback.
  • Review and assess customers' progress and offer recommendations based on results.
  • Ensure highest customer satisfaction and return on investment while enhancing customer experience.
  • Define business objectives for the customer and develop a strategic direction for success.

Job Satisfaction for Customer Success Manager

Based on 901 responses, the job of Customer Success Manager has received a job satisfaction rating of 3.75 out of 5. On average, Customer Success Managers are highly satisfied with their job.

Gender Breakdown

Prefer to self-define

0.9%

This data is based on 2,973 survey responses. Learn more about the gender pay gap.

Common Health Benefits

Sours: https://www.payscale.com/research/US/Job=Customer_Success_Manager/Salary

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